Umbrella is a magazine inspired by style, cities, design and culture. A magazine that’s cool, but not aloof; funny, but not daft; sharp, but not pretentious. A magazine for the sort of man who delights in telling you about a disused subway station or who’ll obsess about the new jacket he’s just bought. It's about uncovering the hidden and examining the details. Umbrella celebrates the modern city and everything that comes with it, be it a restaurant, its history, a new trend or a innovative resident.